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Financial News - 20th January 2003
FFastFill Provides OutsourcingFFastFill, the software firm that specialises in derivatives, has created a
new division which it believes could revolutionise the way brokers use technology
to connect to exchanges. The plan is to provide an outsourcing service enabling
brokers and intermediaries to give up expensive and troublesome links to derivatives
exchanges on which they trade.
Derivatives brokers use independent software vendors (ISV) systems to place
buy and sell orders with exchanges such as LIFFE and Eurex.
However, these systems only provide a front end, similar to an order sheet
of trades sent and received by broker and exchange. The information is transmitted
by a connection between exchange and intermediary, which is set up and maintained
by the intermediaries’ technology departments
FFastFill aims to break the current model whereby brokers maintain their own
links to derivatives exchanges. Instead, it offers outsourcing that will give
the brokers the freedom to focus on trading, without worrying about whether
their IT departments can support all the links they need to trade on different
exchanges.
Nigel Hartnell, business development director for the new FFastFill business
says,: “When they are not hindered by the limitations of their existing
technology, brokers can increase their product coverage, execution quality
and build their inventory of clients. They can concentrate on being brokers
again”.
Hartnell says many fund managers and brokers would like to offer clients a
greater product range and take advantage of arbitrage opportunities that exist
in the derivatives market.
However, they are often constrained by a limited number of technology links
to exchanges and they cannot always meet clients’ requests for these
products. “All intermediaries want to expand their product ranges,
but setting up the links to exchanges from scratch is an expensive business,” he
says.
“As the capital markets have come under increasing cost squeeze over
the past two years, firms are looking for suppliers that can provide the total
solution and the services around it, thus allowing them to reduce their fixed
in-house IT costs.”
IT managers must oversee the sound functioning of hardware, networks data provision
and support services to an entire trading floor to maintain a service to brokers.
These are the elements Hartnell is proposing to cover in FFastFill’s
outsourcing service.
He says the service could reduce brokers’ IT costs by 20% if they maintain
the same quality of service. But Hartnell thinks the model should be applied
for improving services to find managers, in which case the cost of the ASP
model may be the same as in-house maintenance, but that could be offset by
increased revenues from fund manager clients. Intermediaries would retain their
membership status with exchanges and could keep their existing trading screens.
FFastFill provides a similar service to Dresdner Kleinwort Wasserstein, the
investment bank, which awarded a £5.3m (€8.1m) deal to the software
firm last year to build and manage its business. The deal makes FFastFill responsible
for connection to exchanges, business continuity and disaster recovery and
support services.
This could be extended to include an outsourcing agreement.
The firm is talking to other financial institutions about increasing their
productivity and client base by outsourcing essentially commoditised processes.
Derivatives exchanges are joining the discussions. Hartnell says: “At
the moment exchanges must have a separate technology alliance with each intermediary,
and they are learning that there can be a more efficient way to manage the
connection process.”
“Mature exchanges, such as Eurex and Euronext.liffe, realise they can
no longer differentiate themselves on the basis of technology: they have to differentiate
on service.”
“In the longer term, technology outsourcing in support of particular
trading processes will become more prevalent. It will spread throughout the capital
markets’ supply chain as institutions realise there is no competitive advantage
to be gained from providing such services in-house.”
FFastFill developed its outsourcing initiative following intense competitive
pressure within the ISV market over the sale of trading screens to financial
intermediaries.
Competition intensified after exchanges, such as Eurex and Liffe, abandoned
floor trading in favour of screen-based trading, which led to a plethora of
independent software vendors developing trading screens to use in the Exchanges.
20 - 26 January 2003
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