| FFastFill launches new SLA-backed Application Service - FFastServe |
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Order management breakthrough for online markets The new contracted service delivers on the commitment FFastFill made a year ago - to radically transform the delivery of connectivity and software services to intermediaries. FFastServe provides:
FFastServe will initially be available throughout Europe delivered out of FFastFill's UK service centres. However, the ASP model means it can be delivered to clients anywhere in the world. FFastFill also intends to provide the same service into the US market via a service centre in the Chicago area. Said Nigel Hartnell, Director of Business Development "Whilst our initial marketing focus is on London, we are planning to offer this service progressively into other world markets to meet the global requirements of our customers." One of the major benefits of FFastServe is that it offers a service level agreement, which is backed up contractually, which reflects the real requirements of the trading and broking community in terms of performance, availability and security. Thus intermediaries no longer need to host their own in-house exchange-trading connectivity and functionality. Consequently, a further major advantage is cost. Because of its design, the service can be scaled to support anything from one to hundreds of users. In addition the service can scale to support large numbers of exchanges and sites (such as satellite offices, disaster recovery sites and third party client sites). This means that all the technology infrastructure costs can be shared amongst a large number of users, thus dramatically reducing the cost per user. This new service FFastServe, is based on two unique FFastFill capabilities. The first is the high performance FFastConnect exchange connectivity and managed service platform, which has been operating successfully for some months now. The second is the robustness of the software, both the most recent releases, and the new re-architected software which FFastFill has been developing in its Prague development centre over the past 12 months. This new, scalable software has been designed from the beginning to operate in a multi-customer service environment, and all of FFastFill's considerable experience in managing high performance IT and network infrastructure has been carried over into the design of the software. As John Elmore Director of Technology and Operations said "I'm delighted that with this service we are able, for the very first time, to bring the experience that has been gained in mature industries such as the defence and telecommunications sectors to meet the exacting requirements of the financial markets." Keith Todd, chairman of FFastFill says "Outsourcing is the hot topic in the industry, and it is the delivery of specialist managed services, like FFastServe, that provides customers with the benefits of high performance and low cost. We believe that at our standard user charge of £550 per month for a full trading technology service on the Eurex and Euronext.liffe markets, we are setting a new pricing benchmark for the industry. We fully expect FFastServe to become the brand leader in our product offering in the foreseeable future." For further information, please contact: |
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